Our Wisdom - Motifo

May 16, 2025Motifo

Using Google Search Console to Grow Organic Traffic

You hit publish on a blog post you’re proud of, but… nothing. No spike in clicks, no flood of traffic, everything is so quiet. It’s so frustrating when good content doesn’t get seen. And the problem might be something that is happening behind the scenes.

Google Search Console helps you figure out the issue. It gives you a secret view of how Google sees your site, the search queries you’re appearing for but not getting clicks, which pages are being ignored by search bots, and where technical issues might be holding you back. With just a few tweaks based on real information, you can turn things around.

In this post, we’ll cover how to use the Google Search Console SEO tool to boost click-through rates, fix crawling issues, and uncover search opportunities you didn’t even know existed.

Ready to give your traffic the push it needs? Let’s begin.

Setting Up Google Search Control

Google Search Console (GSC) is a free tool that helps you monitor how your website performs in search. It shows what keywords bring people to your site, highlights technical issues that might block your pages from showing up, and gives you clear data to guide your next steps.

GSC won’t magically boost your rankings overnight. However, it will give you everything you need to make smart, informed decisions for improvements. In short, it’s like hooking your website up to a fitness tracker.

Now, to connect your website to GSC, head to Google Search Console and sign in with your Google account. You’ll be asked to verify ownership of your site. You can do it through your domain provider, an HTML file upload, or your Google Analytics account. Use both the URL prefix and domain property options to make sure you’re catching every version of your site’s data.

And if you’re thinking, “What if I mess it up?” Google’s official setup guide walks you through it step by step. You’ve got this.

Reading the GSC Dashboard Without Panic

Once you’ve got Google Search Console set up, it’s time to make sense of what it’s telling you. You don’t need to be a data analyst to find useful insights. Think of this part as reading a report card for your site. It’s full of clues about what’s getting attention, what’s being ignored, and where you’ve got room to grow.

Let’s break this into steps.

Start by clicking into the “Performance” tab. This is where GSC shows you four important things:

Clicks
This is the number of times someone clicked your link in the search results. It tells you how often your pages actually bring people to your site. If clicks are low but impressions are high, your meta title or meta description might not be appealing enough. It’s a clear indication that something needs tweaking.
Impressions
This shows how many times your site appeared in search results, even if no one clicked. High impressions mean Google is showing your content, which is a good sign. It also shows there’s demand for what you’ve written. But without clicks, you’re missing out on traffic that should be yours.
CTR (Click-Through Rate)
CTR is the percentage of impressions that led to clicks. A high CTR usually means your content looks relevant and attractive in search. And a low CTR is often a result of headline or meta description issues. So, it tells you how compelling your page appears when it shows up.
Average Position
This is your page’s typical ranking for a specific keyword or query. Lower numbers are better (position 1 means you’re at the top). But it’s an average number, so you might rank well for one search and poorly for another. You can use it to spot which pages need help moving up the ladder.

Pro Tip: Sort by impressions, then scan for low CTR and mid-to-low positions. These are your low-hanging fruit, easy opportunities to improve and drive more GSC traffic growth with small edits.

Optimising for CTR: Turning Impressions Into Clicks

You now know how to spot pages with high impressions but low clicks. The next step is to make those listings clickable. That means improving your click-through rate (CTR) so more people choose your page when they see it in search results.

Here are some ways to increase your CTR using insights from GSC’s SEO analytics:

Use the actual search queries people are typing in and include them in your title or meta description.
When your title mirrors the exact words someone has searched, it feels relevant and personalised. It shows you’re answering their specific question. You can find these real queries in the “Search Results” report in GSC.
Pick out ones with high impressions and low CTR, and naturally incorporate them into your page’s SEO title and meta description.
Make the benefit clear by telling users what they’ll get when they click.
People scroll quickly, so they need a reason to choose your result. Highlight what value they’ll get. It could be a solution, a shortcut, a fresh angle, etc. Instead of saying “SEO Tips,” say “Quick SEO Tips to Boost Your Blog Traffic.”
Be clear, not clever. If someone sees what they’ll learn or gain, they’re far more likely to click.
Add emotion or urgency with phrases like “easy tips” or “don’t miss.”
Emotional language creates a subtle nudge. Words like “easy,” “quick,” or “essential” can make your result stand out, especially when paired with strong verbs. Urgency phrases like “before you publish” or “don’t miss this” tap into a fear of missing out.
Just be honest and avoid clickbait. The goal is to attract attention and deliver on the promise.
Avoid truncation by keeping titles under 60 characters and meta descriptions under 155.
If your title or description gets cut off in search results, it loses impact and can confuse the reader. You want the full message to be visible so users know exactly what they’re clicking.
Tools like To The Web’s SERP Preview Tool can help you check length in advance. A clean, complete snippet looks more professional and inviting.

Catch the Eye, Earn the Click

Think of your page title and meta description as your shop window on the high street. People are walking by, in this case scrolling through search results, and deciding in seconds whether to stop and look. If your window is dull, cluttered, or confusing, they’ll keep moving.

The same goes for search listings. If your title doesn’t grab attention or explain what the page offers, you’ll be skipped. But when you make small changes, like clearer wording or a better hook, it’s like putting fresh signage in the window and turning the lights on.

That’s what good CTR optimisation does. It presents your product or content in a way that makes people want to come in and take a look. And often, that’s all you need to start seeing more clicks without writing a single new blog post.

Try A/B Testing Headlines

A/B testing headlines means trying out different versions of your page title to see which one gets an increasing number of clicks. It helps you understand what kind of language, tone, or format appeals most to your audience.

By comparing how each version performs in Google Search Console, you can spot patterns and make smarter decisions for future content. It’s a simple way to turn guesswork into strategy based on real user behaviour.

Here’s how to do it:

Change the headline on your page, both in the content and the SEO title tag.
Start by choosing one underperforming page in Google Search Console, ideally one with high impressions but a low CTR. Update the headline that appears on the page itself to match your revised SEO title so it feels consistent to users who click through. Focus on clarity, keyword inclusion, and a compelling benefit.
A mismatch between the headline and the content can cause bounce rates to rise, so make sure your new title is relevant with what the page delivers.
Track CTR changes in Google Search Console over the next few weeks.
GSC updates its data daily, but it’s best to wait at least 2 to 3 weeks to get a clear picture. Look at the same URL and filter by the date range before and after your change. A noticeable increase in CTR suggests the new headline is working.
Keep in mind that some seasonal or external changes can affect traffic, so focus on trends rather than one-off spikes.
If you don’t see an improvement, try a different version and repeat.
If the new title hasn’t shown any sign of improvement, try another variation that uses a different tone, structure, or angle. For instance, if a “how-to” title underperforms, try changing it into a “mistakes to avoid” format. You want to learn what your audience responds to and keep refining based on actual performance.

Every small tweak can shift how people react. You might be one word away from doubling your clicks. To see how your results stack up, check out Backlinko’s CTR benchmarks for useful reference points.

Don’t Overlook Structured Snippets

Adding structured data, like FAQs, reviews, or how-to sections, gives your page more space in search results. They tell Google exactly what each section of your page is, and it can add rich elements that help your content stand out. Use tools like Schema.org or plugins like Rank Math or Yoast to add them easily.

Pro Tip: Open the “Enhancements” tab in Google Search Console to see which of your pages are eligible for rich results. Start with those. They’re your best chance for a quick CTR win.

Index Coverage: Getting All Your Pages Seen

Indexing is the process where Google adds your pages to its database so they can appear in search results. Even the best content won’t rank if it’s not indexed.

We once helped a client who had written dozens of detailed blog posts, but barely any of them were showing up on Google. It turned out a misconfigured setting had marked most of their pages with a “noindex” tag, something they didn’t even realise was there.

Let’s go through some common problems that stop pages from being indexed, along with how you can fix them. Keeping an eye on these can make a big difference in how visible your site is in search.

“Noindex” tags applied by mistake
These tags tell Google to skip a page entirely. Sometimes they’re added through your CMS or SEO plugin without you realising. Check your templates and settings to avoid hiding pages that should be visible. Review your page settings or SEO plugin configurations and remove the “noindex” directive where it’s not needed.
Pages with crawl errors
If Google can’t access a page, it can’t index it. Watch for 404 errors, server issues, or blocked resources in your Index Coverage report. Fixing these errors keeps your content in Google’s view. Use the URL Inspection Tool to identify the exact error, then correct broken links, update your sitemap, or adjust server settings.
Duplicate or near duplicate content
If multiple pages cover the same topic without a clear canonical version, Google may choose not to index some of them. Merge similar content into one strong page or add canonical tags to indicate your preferred version.
Pages with no internal links
Orphaned pages, meaning those without internal links, are harder for Google to find. Make sure every important page is linked from at least one other page on your site, preferably from high traffic or top-level content. You can update existing pages to include natural internal links to the pages with low-visibility.
Slow or unresponsive pages
If a page takes too long to load, Google might abandon the crawl. Optimise for speed and mobile usability to make sure your content stays accessible. Compress large images, reduce unnecessary scripts, and use tools like PageSpeed Insights to guide technical improvements.

Our experts recommend you to use the URL Inspection Tool to check individual pages and see how Google views them. If you fix something, like removing a “noindex” tag or updating your sitemap, this tool lets you request a re-crawl instantly.

Finding Content Ideas with Search Queries

Your best ideas are already in your data. Inside the Performance report in Google Search Console, you’ll find a goldmine of search terms your site appears for, including plenty you’ve never intentionally targeted.

It’s like finding money in a jacket you haven’t worn since last winter. Some of these keywords are half buried. Maybe your blog post mentions them once, or you cover the topic loosely without focusing on that exact phrase. These are your underused keywords. If they have high impressions and your average position is decent, they’re perfect candidates for new content.

Finding Content Ideas with Search Queries

To find them, go to the Performance tab, scroll through the list of queries, and look for phrases that don’t match your existing blog titles. Then build fresh posts or landing pages that target those phrases more directly.

Bonus tip: Compare queries across desktop and mobile using the “Device” filter. Users often phrase things differently on phones, and spotting that variation can help you shape content that’s aligned with real behaviour.

Using GSC for Local SEO: Get Found by Nearby Customers

Local SEO is the process of optimizing a business’ online presence to attract more customers from relevant local searches on search engines. It focuses on improving visibility in location-based search results, such as when users search for businesses or services “near me” or in a specific city or region.

If your business website is getting traffic without local leads, that’s a sign your site might not be showing up for searches in your area. Google Search Console can help you fix that with a few simple steps using its built-in SEO analytics tools.

Here’s how to do it:

Step 1: Go to the Performance report
Click into “Performance” and apply filters for country, city, or device if needed. This helps you narrow the data to show only search activity from your target location.
Step 2: Look for local search queries
Scan the list for phrases like “near me,” or those that include your city or region. These show what local users are actually typing, so you can adjust your content to match their intent.
Step 3: Optimise your pages
Add geo-modified keywords naturally to your page titles, headings, and content. Mention local areas, suburbs, or service regions. This increases your chances of appearing in results when nearby users search for your services.
Step 4: Track your GMB listing URL
If you have a Google Business Profile, check how its page is performing by tracking that URL in GSC. This gives insight into how often your business profile is appearing in local searches and how it contributes to overall traffic.

Use insights from this data to create more location-based content and answer specific local search needs. These small changes can make a big difference in attracting the right kind of visitors, the ones who are nearby and ready to act.

Core Web Vitals and Tracking Mobile Usability

Once you’ve fine-tuned your content and boosted your click-through rates, it’s time to make sure users actually enjoy being on your site, especially on mobile. That’s where Core Web Vitals and mobile usability come in. These two areas focus on how your site performs for real people.

Let’s explore them.

Understanding Core Web Vitals

Core Web Vitals measure how fast, stable, and responsive your website feels to real users. They focus on three key areas: how quickly the main content loads, how soon users can interact with the page, and whether elements move around unexpectedly while loading. These metrics help Google understand the quality of a user’s experience on your site.

Loading (Largest Contentful Paint or LCP): This measures how quickly the main content on your page becomes visible. A slow LCP can frustrate users and make your site feel sluggish.
Interactivity (Interaction to Next Paint or INP): It measures how quickly your site responds to user actions like clicks or taps. It looks at all interactions and highlights the slowest one to reflect the worst delay. A lower INP means a smoother, more responsive experience.
Visual stability (Cumulative Layout Shift or CLS): This looks at whether elements on the page move around as it loads. If text jumps or buttons shift, it creates a poor user experience and can lead to accidental clicks.

Mobile Usability

Recent data shows that over 60% of web traffic comes from mobile devices. For this reason, Google Search Console includes tools to help you spot mobile usability issues and fix them fast. Resolving these issues makes your site easier to navigate and keeps people from bouncing away.

Here are some quick fixes to improve your site’s mobile usability.

Use lazy loading for images so they load only when needed
Lazy loading delays loading images until they’re actually needed, like when a user scrolls down the page. This speeds up the initial load time and saves mobile users from wasting data on images they may never view.
Minimise JavaScript and remove anything non-essential
Too much JavaScript can slow down your site and delay how quickly users can interact with it. Trim down unnecessary scripts and defer loading for anything that isn’t needed right away.
Compress large files and switch to modern formats like WebP
Large image or video files can drag down your site’s speed, especially on mobile. Compress them and use newer formats like WebP, which provide high quality at a smaller file size.

These might seem like small tweaks, but they can make a massive difference.

Integrating GSC with Other Tools for Deeper SEO Insights

When you combine Google Search Console’s data with other platforms, you unlock even richer insights. These pairings help you connect search visibility with user behaviour, performance bottlenecks, and technical health.

Here are some tools you should pair GSC with to get the full picture.

Google Analytics

Linking GSC with Google Analytics (GA) lets you track what users do after they arrive on your site. While GSC shows you the keywords and queries that bring people in, GA tells you how those visitors behave, which pages they visit, how long they stay, and whether they convert.

This combo helps you find out which search terms are driving real results besides traffic. You’ll also see bounce rates and user journeys, which tell you if your content meets user expectations. Together, they highlight which landing pages turn interest into action and which ones fall short.

Looker Studio

Looker Studio, formerly Google Data Studio, connects to GSC and GA to visualise your data in custom dashboards. You can track impressions, clicks, and conversions, all in one place.

With built-in filters, you can track specific landing pages or keyword groups, and adjust views based on time ranges or traffic sources. It turns raw data into a story that’s easy to read and even easier to act on. This makes it easier to spot trends, report progress, and share performance snapshots with your team or clients without digging through spreadsheets.

Screaming Frog

Screaming Frog crawls your site like a search engine would. When paired with GSC data, it shows where technical issues like missing metadata or broken links overlap with pages that already get impressions.

Export both crawl data and GSC performance data, then compare which high-potential pages are held back by technical errors. This reveals overlooked opportunities where a simple fix could improve rankings and traffic. It also helps you prioritise fixes on the pages that matter most, instead of guessing where to start.

Bonus: Google Sheets GSC API

If you want ongoing tracking without manually checking the dashboard, the GSC API lets you pull data directly into Google Sheets. You can set up a simple spreadsheet to monitor keyword rankings, CTR, indexing issues, and more.

You can automate alerts for sudden traffic drops or ranking changes as well. It’s a lightweight system that gives you real-time oversight without relying on expensive tools.

This workflow keeps your SEO analytics visible and updated daily, perfect for small teams or solo marketers who want a straightforward setup.

Turn Search Data Into Smart Growth Moves

Google Search Console saves you from the speculation and provides you with clearer insights. And in this article, you’ve seen everything you need to turn Google Search Console from a reporting tool into a traffic-growing powerhouse.

We’ve looked at how to read performance data, boost your CTR, fix indexing issues, spot local opportunities, improve mobile usability, and connect GSC with tools like Google Analytics and Looker Studio for deeper SEO insights. We’ve also covered how to set realistic goals, track progress, and uncover new content ideas hidden in your existing data.

Now it’s your turn to act on it. If you’re ready to make smarter decisions and grow your site with confidence, Motifo can help you go further.

Use what you’ve learned, get your priorities in order, and take action today.

May 9, 2025Motifo

The SEO Value of Updating and Refreshing Old Blog Posts

Your older blog posts might be buried, but they’re far from worthless. In fact, they could be one of your best tools for improving traffic, if you know how to update them.

Search engines like Google scan websites constantly. When they see a post that’s been refreshed with new links, relevant details, and up-to-date formatting, it often gets pushed higher in the Google search rankings. That means more clicks without writing something from scratch.

If you want to boost traffic without creating brand-new articles every week, it’s time to revisit your past work. This guide will show you how to refresh old blog posts, update SEO content with purpose, and make your existing blog posts pull their weight again.

Read on to find out how to turn your older posts into new opportunities.

Content Audit: The First Step to Smarter Updates

Not sure where to start? A content audit gives you a clear map of what’s working and what needs a refresh.

It’s the first step to improving your website’s SEO without starting from scratch. You’ll take stock of your existing content and work out what to update, what to delete, and what’s already doing the job.

Here’s how to begin:

List every blog post: Export a full list of your URLs using tools like Screaming Frog or a sitemap generator. Add them to a spreadsheet so you have a single place to track everything.
Review performance: Use Google Analytics and Search Console to check bounce rate, time on page, and traffic sources. A post with high impressions but low engagement might need a new intro or better layout.
Check keyword rankings: Look up where your posts sit in the results using tools like Ubersuggest or SEMrush. If rankings are falling, the post may be outdated or outpaced by newer content.
Flag outdated content: Look for posts with old data, discontinued services, or screenshots from years ago. For example, any mention of “Google Webmaster Tools” should now be “Search Console.”
Tag actions: Assign each post an action: update, merge, remove, or leave it. This keeps your audit focused and helps you prioritise what’s worth fixing first.

Content Audit: The First Step to Smarter Updates

A content audit gives you clarity. By working with your existing content, you’ll spend less time guessing and more time making real improvements.

Once the audit’s done, updating blog posts becomes a smarter use of your time.

Update SEO Content Without Losing Your Voice

It’s easy to feel like you need to rewrite everything during an update. But unless your original post completely missed the mark, you don’t need to start from scratch.

Begin by reviewing the structure and tone of the article. Does it still sound like you? If the post was written two years ago, your voice might have changed. Tighten long sentences, cut fluff, and make your explanations clearer. These small edits can upgrade the overall content quality without stripping away your brand’s tone.

Next, look at your keyword usage. Sprinkle updated terms where they make sense, but don’t force them. Focus on making your content relevant to current search queries rather than stuffing it full of phrases. You’re not writing for a search engine. You’re writing for people.

Updating also means cleaning up formatting and refreshing any links or examples. If you’ve added new blog posts or case studies since the original went live, link to them. This keeps your website content connected and easy to navigate.

When you refresh old blog posts with care, you protect the value that was already there. You’re not rewriting history. You’re making it stronger.

And yes, updates like this really do help with search engine rankings. Google pays attention to recency, but it also rewards quality and clarity. That’s why meaningful updates often perform better than brand-new posts.

Strengthen Internal and External Links to Build Authority

Links help search engines understand your site, but they also determine how your visitors move through it. Getting your internal and external links right can improve both your rankings and your user experience.

Here’s how to do it:

Add internal links: Link newer blog posts to older ones and vice versa. This helps keep readers on your site longer and tells Google which pages matter most. For example, if you mention a past case study, link to it directly using clear anchor text.
Strengthen external links: Swap out low-quality sources for newer, reputable ones. Linking to trusted sites like industry journals, .gov, or .edu domains builds credibility. If your post hasn’t been updated in a while, your outbound links might be outdated or irrelevant.
Fix broken links: Run a scan using a tool like Broken Link Checker or Screaming Frog. Even a few broken links can hurt your SEO and frustrate visitors. Repair or remove any that no longer lead to live pages.
Be intentional with anchor text: Use descriptive words that tell readers what to expect when they click. Avoid vague text like “click here.” Instead, say something like “see our case study on small business SEO results.”

Clean, relevant linking is often overlooked, but it plays a big role in your content’s success. It connects related ideas, reinforces authority, and gives both users and search engines a better path to follow.

Pro Tip: Updating links is a quick win when refreshing old blog posts. Make it part of your standard update checklist.

Bring New Insights to Existing Content

Sometimes, a blog post doesn’t need a rewrite, it just needs more substance. Adding new insights is one of the most effective ways to increase value for both readers and search engines.

Start by scanning your existing content for areas that feel thin or surface-level. Could you add a fresh example, an updated stat, or a clearer breakdown of a concept? This kind of layering builds depth without changing the post’s structure.

Use recent data to back your points. Look for studies or news from trusted sources that support your message. For example, if you’re writing about content strategies, include a new stat from a reputable marketing report to show it’s still relevant.

Also, think about how the post fits into your broader search engine optimisation goals. Are there missed opportunities to link related topics or highlight other useful pages? Adding internal links and current references helps tie your ideas together.

Make sure you’re also reflecting any changes in user expectations. What was a good answer a year ago might seem too basic now. Including richer, more specific details helps your website’s SEO by matching what people want to find.

Most importantly, make sure all your additions include up-to-date information. Google favours pages that change with time. It shows your content is active, trustworthy, and worth ranking.

Refreshes don’t always mean rewriting. Sometimes, the biggest gains come from making what’s already there more useful.

Avoid Common Mistakes When Refreshing Content

Refreshing old posts can do wonders for your SEO. But if you’re not careful, a few missteps can set you back instead of pushing you forward.

Many people rush the update process or rely on outdated tactics. That’s understandable. There’s a lot to think about. But if you can avoid the most common mistakes, you’ll save time and get better results.

Let’s go through five issues we see often and how to fix them quickly.

Overusing Keywords

Adding some new search terms makes sense. But stuffing a post with the same phrase repeatedly makes it hard to read and can trigger red flags in Google’s system. Try weaving keywords into your content naturally. It should sound like a real conversation, not a checklist.

Forgetting the Meta Description

Your meta description is what searchers see before they click. If it’s missing or says something outdated, fewer people will bother. Summarise what’s in the post clearly and make it inviting. It’s your pitch to get them to visit your page.

Creating Duplicate Content

Copying sections from other posts might feel efficient, but it can confuse search engines. Instead of repeating whole paragraphs, explain the same ideas in new ways. Add a different example or expand on the point from a new angle.

Ignoring Technical SEO Issues

A broken layout, missing image alt tags or slow load time might not jump out right away. But these issues make a difference. Use tools like Ahrefs or Sitebulb to catch these problems early and keep your pages healthy behind the scenes.

Skipping Mobile Checks

Most readers will see your blog on their phone. That means every refresh needs a mobile check. If text is cramped or buttons are too small, users will leave fast. Make sure it’s easy to read and scroll on mobile devices. It should feel user-friendly from any screen.

Smart Content Strategies for Long-Term SEO Wins

Refreshing content is only one part of the puzzle. To build consistent results, you need smart content strategies that support long-term growth.

One of the most effective approaches is to create content with purpose. That means going beyond just filling a blog calendar. Every post should align with your business goals, include the right target keywords and offer something genuinely helpful to your audience.

Smart Content Strategies for Long-Term SEO Wins

Here are a few content strategies to build on your updates:

Build topic clusters: Link related posts together to create a web of connected articles. This helps search engines understand your site structure and gives readers easy paths to explore more.
Refresh and repurpose: Turn a high-performing blog post into a newsletter, short social post or video script. This stretches your content further and reaches people in different places.
Promote updated posts: Just because it’s not brand new doesn’t mean it can’t be shared again. Promote updated content across your channels to drive more engagement and traffic.
Track what’s working: Look at engagement metrics like bounce rate, scroll depth or average time on page to see how your refreshed content is performing. If people aren’t sticking around, it may need more clarity or better structure.
Write for people, not just search engines: Smart content meets the needs of both users and search engines. Be clear, direct and helpful. When your content is easy to understand and answers real questions, results follow.

What Google Wants from Content Updates

If you’re updating content just to change the date or shuffle a few words, it won’t help much. Google search is more advanced than ever, and it rewards substance over surface-level tweaks.

To understand what Google really wants, start by thinking about search intent. When someone types a query, they’re looking for a specific kind of answer. Your updated content needs to match that intent. Sometimes a post was ranking well, but traffic dropped because the intent behind that search changed.

Another prime factor is E-E-A-T: experience, expertise, authoritativeness and trustworthiness. Google’s algorithms use these signals to decide which content deserves a top spot in search engine results. When you add real-world insights, cite trusted sources or show first-hand knowledge, your content sends stronger quality signals.

Freshness also matters, but only when it adds real value. Updating stats, linking to newer resources, or improving clarity shows Google that your content is actively maintained. That makes it more likely to rank higher in the next crawl.

It also helps to structure your updates around what users are searching for today. Use free tools like Google Trends or “People Also Ask” to shape your updates around what people actually care about.

The best updates serve people first. When your content helps readers, stays current and shows authority, it ticks all the boxes that Google search is looking for.

You’ve Got the Content, Now Keep It Alive

You’ve already invested the time in content creation. Now it’s about making sure that work keeps delivering value.

Every time you refresh old blog posts, you’re extending their lifespan. Instead of sitting in the background gathering dust, they get a second chance to drive traffic, support conversions and build trust.

Keeping content current is one of the simplest ways to maintain a strong online presence. It shows that your site is active, reliable and focused on giving readers helpful, relevant information.

You don’t need to chase the next trend or publish nonstop. A few thoughtful updates can go further than churning out new content each week.

Focus on quality content. Keep it accurate. Keep it useful. And revisit it regularly to make sure it still reflects your best thinking. For any SEO improvement, you can rely on the Brisbane local experts, like Motifo.

March 4, 2025Motifo

SEO Success Stories

In today’s digital-first world, businesses of all sizes grapple with one daunting challenge: achieving SEO success while standing out in a sea of online competitors. Many invest time, effort, and resources into their websites, only to see dishearteningly low search rankings and meagre organic traffic. For countless businesses, the question remains: How can SEO turn their struggles into success stories?

The good news? It’s possible. From small start-ups carving their niche to established businesses expanding into new markets, SEO success stories provide a beacon of hope. These real-world examples illustrate how strategic SEO efforts can transform a website into a powerful business tool.

In this post, we’ll explore inspiring stories of businesses that tackled their unique challenges with tailored SEO strategies. By breaking down the elements of their success and sharing actionable insights, we’ll help you unlock the potential of your website. Whether you’re a budding entrepreneur or an established brand, these stories and strategies could be your key to achieving the online visibility and growth you’ve been striving for.

Prepare to be inspired—and equipped—with the tools to craft your own SEO success story.

Why SEO Success Stories Matter

SEO professionals analysing website traffic

SEO success stories serve as powerful examples of what’s achievable when businesses commit to strategic optimisation. They demonstrate that even the most daunting online challenges can be overcome with the right approach.

Example 1: A small local bakery struggling to compete with larger chains implemented local SEO tactics:

Optimised Google My Business profiles.
Targeted local keywords.
Result: Increased foot traffic by 40% within three months (abs.gov.au).

Example 2: A global survey in 2023 showed: 50% of marketing professionals credited SEO as a key driver of success in meeting organisational goals (Statista).

Key Takeaways:

Small, focused SEO strategies can yield significant results.
Actionable insights from these stories can help businesses navigate common challenges.

Proven SEO Success Stories

Proven SEO success stories showcase the transformative power of tailored strategies. A small tech start-up, competing in a saturated market, leveraged in-depth keyword research and published high-value blog posts addressing key industry pain points. This focused approach resulted in a 300% increase in website traffic within a year and a 50% uptick in sales inquiries.

Similarly, a boutique hotel struggling against larger chains implemented local SEO strategies, such as optimising their Google My Business profile and encouraging positive online reviews. These efforts led to a 60% surge in direct bookings within six months, reducing dependence on third-party platforms.

In the e-commerce sector, a beauty brand facing declining traffic revamped its product descriptions with targeted keywords and created engaging video content. By collaborating with influencers, they achieved a 250% increase in organic traffic and a 40% boost in conversion rates. These real-world examples highlight the tangible benefits of SEO, from improved visibility to measurable business growth.

Key Takeaways:

Customised SEO strategies tailored to specific business needs drive measurable results.
Local optimisation, such as Google My Business updates and customer reviews, boosts visibility and engagement.
Content enhancement, including targeted keywords and engaging formats like video, improves organic traffic.
Targeted campaigns leveraging collaborations, such as influencer partnerships, amplify reach and credibility.
With the right approach, businesses of all sizes can transform their digital presence into a powerful growth engine.

Essential Factors for SEO Success

Achieving SEO success requires a combination of core elements that work together to boost a website’s visibility and performance:

Content Relevance: Search engines prioritise valuable, keyword-rich content. Example: A tech company increased organic traffic by 150% by publishing detailed how-to guides tailored to its audience.
Technical SEO: Optimise site speed, ensure mobile responsiveness and fix crawl errors. Example: A retail business improved rankings by 50% after implementing structured data.
Backlink Building: High-quality backlinks signal credibility. Example: An online fashion store partnered with influencers, boosting domain authority by 40% in six months.
Local SEO Strategies: Use location-based keywords and customer reviews. Example: A family-owned restaurant doubled its local foot traffic.

Prime Takeaways:

Combine content, technical, and local strategies for long-term results.

Common Themes Across Success Stories

Recurring themes highlight the effectiveness of these success stories:

Focus on Audience Intent: An educational platform increased traffic by 70% by creating resources addressing students’ FAQs.
Commitment to Ongoing Optimisation: A fitness brand saw a 50% rise in repeat visitors by consistently updating its blog with fresh content.
Collaboration: A bakery collaborated with food bloggers, doubling sales by enhancing search visibility.
Data-Driven Decisions: Businesses using analytics to refine strategies achieve measurable results faster.

Key Takeaways:

Understand your audience.
Collaborate with experts.
Stay consistent and adaptable.

Key Lessons from SEO Success Stories

Prioritise User Experience: Improved site navigation increased user retention by 30% for a tech firm.
Use Analytics: A retail company boosted traffic by 150% by targeting underperforming pages.
Consistency Matters: An online health platform grew traffic by 200% with weekly blog posts.
Collaboration Works: A local event company gained 50% more backlinks through co-branded content.

Overcoming Challenges in SEO

SEO is a dynamic field requiring adaptability and persistence.

Navigating Algorithm Updates: A travel blog regained 80% of lost traffic by restructuring content to prioritise user intent.
Addressing Resource Constraints: A local café doubled website visits by optimising “near me” keywords and encouraging reviews.

Key Takeaways:

Proactive strategies can turn obstacles into growth opportunities.

Transform Your Business with Proven SEO Strategies

SEO is more than a tool for online visibility; it’s a transformative strategy for growth and innovation. The stories shared in this post underscore that SEO success is achievable for businesses of any size or industry with the right approach. From harnessing local SEO to refining technical elements, each proven success story offers actionable lessons and strategies for growth.

If you’re ready to create your own SEO success story, our team can help. We specialise in tailored SEO services designed to transform your business and elevate your online presence. Contact Motifo today to start your journey toward SEO success!

February 25, 2025Motifo

ROI in SEO: Know Proven Strategies for Sucess

In the fast-paced digital landscape, businesses of all sizes grapple with a common challenge: ensuring their hard-earned investments in SEO deliver measurable returns. With so many metrics to track and strategies to implement, it’s easy to feel overwhelmed and uncertain about what’s actually working.

Perhaps you’ve poured resources into improving search engine rankings, but tangible results—higher revenue or increased customer acquisition—still seem out of reach. Or maybe you’re stuck wondering how to quantify the value of organic traffic in terms of ROI. By employing effective SEO strategies, you can bridge these gaps and see real results.

This post demystifies the process of measuring and maximising SEO ROI. Motifo will uncover actionable strategies and explore tools designed to help you see the bigger picture, ensuring every pound spent drives meaningful results for your business. Whether you’re just starting your SEO journey or refining an existing campaign, you’ll find the insights you need to achieve your goals effectively and efficiently.

What Does ROI in SEO Mean?

ROI, or return on investment, in SEO refers to the financial gains your business achieves relative to the resources spent on SEO efforts. Unlike paid ads, where results are often immediate but short-lived, SEO delivers sustainable, long-term returns—if executed correctly.

Many businesses misunderstand SEO ROI, expecting quick wins and definitive numbers. In reality, SEO is a slow-burn strategy that requires consistent effort and patience. Understanding its full value involves looking beyond traffic numbers to focus on meaningful metrics like conversion rates and revenue growth.

Metrics That Matter: Measuring SEO ROI Effectively

Why Metrics Matter

Understanding which metrics drive your SEO ROI can transform your strategy. By focusing on actionable insights, you align these metrics with business goals to achieve sustainable growth.

Summary and Context

From tracking organic traffic to conversion rates, aligning these metrics with your business goals is essential for success in SEO strategies.

Organic Traffic Growth

Organic traffic is one of the clearest indicators of SEO success.
In Australia, the search advertising market is forecasted to reach AUD 6.20 billion in 2024, emphasising the increasing importance of search visibility (Statista).

Conversion Rates from Organic Channels

Driving traffic is one thing; converting visitors into customers is another.
Globally, 50% of marketers report that SEO significantly impacts their marketing goals (Statista).

Cost per Lead (CPL) and Customer Acquisition Cost (CAC)

Measuring CPL and CAC helps evaluate the cost-effectiveness of your SEO campaigns.

Advanced Attribution Modelling for SEO ROI

Attribution modelling is a game-changer for understanding the true impact of your SEO efforts. Unlike basic last-click attribution, advanced models give credit to all touchpoints along a customer’s journey, ensuring you have a holistic view of what’s working.

Key Insight: Multi-touch attribution tracks how various marketing channels contribute to conversions.
Example Application: A SaaS company using a weighted model discovered that SEO-driven blog posts contributed to 40% of lead conversions.
Actionable Takeaway: Implement attribution modelling to align your SEO strategy with broader marketing goals.

Proven Strategies to Maximise ROI in SEO

Target High-Intent Keywords

Focus on keywords signalling a readiness to purchase. Long-tail keywords often have high conversion potential.

Optimise Evergreen Content

Invest in evergreen content like how-to guides and industry insights. Regular updates maintain their value and rankings.

Prioritise Technical SEO

Ensure your site is optimised for speed, mobile usability, and proper indexing. Technical issues can hinder even the best content.

Build Quality Backlinks

Develop relationships with reputable sites to gain high-authority backlinks, a cornerstone of effective SEO.

Leverage Local SEO

For businesses targeting specific regions, updating your Google My Business listing and encouraging reviews boost local visibility.

Real-World Example: A Case Study on SEO ROI

Consider a mid-sized e-commerce business that implemented targeted keyword research and content optimisation over six months. By focusing on long-tail keywords and improving page speed, they saw:

A 50% increase in organic traffic.
A 30% improvement in conversion rates.
A 20% reduction in customer acquisition costs.

This case study underscores the tangible benefits of a well-executed SEO strategy and demonstrates the cumulative value of consistent effort.

Common Pitfalls in Measuring SEO ROI

Over-Reliance on Vanity Metrics

Metrics like impressions and clicks can be misleading if they don’t translate to revenue or leads. Focus on metrics that align with business goals.

Ignoring Long-Tail Keywords

Many businesses chase high-volume keywords but overlook the profitability of niche, low-competition terms. Including ROI-driven SEO strategies ensures these opportunities are not missed.

Failing to Track Conversions

Without tracking, it’s impossible to link SEO efforts to tangible results. Ensure proper tracking is in place to measure ROI accurately.

Tailoring Strategies for Industry-Specific ROI

Industry	Key Focus	Example ROI Driver
E-commerce	Optimising product pages	Transactional keywords
SaaS	Creating educational long-form content	Trust-building content
Local Services	Leveraging local SEO and reviews	Positive customer reviews

By focusing on these tailored strategies, businesses can maximise ROI in their specific industries specific industries.

Different industries experience SEO ROI uniquely. For example:

E-commerce: Product pages optimised for transactional keywords yield high ROI.
SaaS: Long-form content that educates prospects and builds trust is crucial.
Local Services: Local SEO and reviews play a pivotal role in driving conversions.

Tools and Resources to Track SEO ROI

SEO tools are essential for measuring and optimising your ROI. Here’s how you can begin:

Google Analytics: Track organic traffic and conversions. Identify trends and adapt your strategy with data-driven decisions.
SEMrush & Ahrefs: Perform competitive analysis and monitor keyword performance effectively.
HubSpot CRM: Simplify lead tracking and integrate reports to measure conversion success.

Using these tools ensures your SEO strategies remain measurable and data-driven.

The Bigger Picture: Long-Term Gains from SEO

SEO isn’t a quick fix—it’s an investment in sustainable growth. As rankings improve and trust builds, businesses experience compounding returns, with lower costs per lead and higher revenue over time.

Patience and persistence are key. The journey may be gradual, but the rewards are well worth it.

Final Thoughts: Achieving Meaningful ROI in SEO

SEO is as much a science as it is an art. By focusing on the right strategies, tracking meaningful metrics, and leveraging the right tools, businesses can unlock significant returns on their SEO investments.

Remember, SEO is a marathon, not a sprint. With consistent effort and a data-driven approach, you can achieve measurable, long-lasting success. Unlock the full potential of your SEO strategies and maximise your ROI today by taking action or consulting a trusted expert like Motifo.

February 18, 2025Motifo

Mastering Client Communication for SEO Success

Building a successful SEO campaign isn’t just about rankings, keywords, and analytics. It’s about managing client relationships effectively. One of the biggest challenges many SEO experts face is ensuring their clients feel informed, involved, and confident about the work being done.

Have you ever found yourself grappling with these challenges? Perhaps you’ve struggled to explain the impact of technical SEO changes or to provide clear answers to client concerns. When communication falters, even the best campaigns can fall short of their true potential.

This post from Motifo will guide you through the art of effective client communication, showing you how to foster trust, create alignment, and pave the way for lasting success in your SEO campaigns. With practical tips, tools, and examples, we’ll address the gaps that often derail projects and equip you to communicate with clarity, confidence, and impact.

By embracing these strategies, you’ll not only strengthen your client relationships but also position yourself as a trusted partner capable of driving remarkable results.

The Importance of Client Communication for SEO Success

SEO experts and clients discussing strategy

Clear and effective client communication is the cornerstone of every successful SEO campaign. Here’s why:

Building Trust: Transparent communication enables a relationship where clients feel secure and valued, laying the foundation for long-term collaboration. A survey by Safari Digital revealed that 64% of Australian clients who had previously engaged with an SEO agency identified a lack of communication as the primary reason for discontinuing services (Safari Digital).
Ensuring Alignment: Regular updates help clients understand your strategies and ensure that everyone is working towards the same goals. According to Webapex, Australian businesses invest between $750 and $2,000 per month in SEO services, making transparent communication essential to justify this significant expenditure (Take a Tumble).
Avoiding Misunderstandings: Clear expectations prevent miscommunication that can lead to scope creep or dissatisfaction.

Core Principles of Effective Client Communication

To master client communication, focus on these core principles:

Setting Clear Expectations: From the outset, define project goals, timelines, and deliverables. Clearly outline what the client can expect and when.
Active Listening: Pay close attention to your client’s concerns and needs. This helps you tailor strategies to their priorities.
Consistency in Updates: Provide regular updates, even if progress is incremental. It shows you’re actively working on their behalf.
Personalised Communication: (Highlighted for emphasis) Adapt your communication style to suit the client’s preferences. Some clients may prefer detailed reports, while others appreciate concise updates.

Quick Win: Use onboarding checklists to ensure nothing is missed.

Tools and Techniques for Seamless Communication

Streamline Communication: Integrating the right tools can simplify processes and boost collaboration:
Collaboration Platforms: Use tools like Slack or Trello for consistent updates and task tracking.
SEO Reporting Tools: Simplify complex data into digestible reports using platforms like SEMrush or Google Data Studio.
Feedback Mechanisms: Create open channels for feedback via scheduled meetings or email surveys.

Need help choosing the right tools? Explore our list of top collaboration tools for SEO teams.

Addressing Common Challenges in Client Communication

SEO consultant addressing client concerns

Even the best plans can encounter hurdles. Here’s how to tackle common issues:

Difficult Conversations: Approach tough topics, such as missed targets, with honesty and solutions.
Cultural and Language Barriers: Be mindful of differences and ensure your language is clear and respectful.
Preventing Scope Creep: Use detailed contracts and consistent check-ins to keep campaigns on track.

Real-Life Examples of Client Communication Excellence

Case Study 1: A client concerned about slow SEO progress was reassured through transparent weekly updates and a redefined strategy, leading to improved rankings within three months.

Case Study 2: An initially sceptical client became an advocate after receiving tailored, visually engaging reports that clearly outlined the value of the work being done.

Personalised Communication: Adapting to Client Needs

Personalised communication is one of the most effective ways to build trust and demonstrate value in SEO campaigns. Here are some actionable insights to achieve this:

Understand Client Preferences: Some clients prefer detailed data reports, while others value high-level summaries. During onboarding, ask what type of updates resonate most with them.

Example: One client may appreciate weekly emails with key metrics, while another might prefer monthly video calls for in-depth discussions.

Use Tailored Tools: Select tools that suit the client’s communication style. For instance, use Slack for real-time updates or Google Data Studio for interactive dashboards that clients can explore.
Speak Their Language: Avoid overwhelming clients with technical jargon. Instead, explain concepts in a way that relates to their business goals.

Example: Instead of saying, “We’ve improved keyword rankings,” explain, “Your website is now more visible to customers searching for your services, which can drive more traffic and leads.”

Proactively Address Concerns: Personalisation also involves anticipating client questions and addressing them before they arise. Show that you’re invested in their success.

Example: If a client’s website traffic dips temporarily, proactively explain the cause and your plan to address it.

By adapting your communication to each client’s needs, you can create a partnership that’s not only effective but also deeply valued.

Building Long-Term Success Through Communication

Effective communication doesn’t stop when a project ends. To build enduring partnerships:

Follow Up Consistently: Keep clients informed about post-campaign metrics and potential improvements.
Encourage Feedback: Actively seek input on your processes to refine and improve.
Balance Technology with the Human Touch: Use digital tools but maintain personal interactions for a more meaningful connection.

Strong client communication is the bridge between good intentions and exceptional results. By integrating the strategies outlined in this post, you can create partnerships built on trust, transparency, and shared success. Whether you’re refining your reporting processes, tackling tough conversations, or tailoring updates to client preferences, every small effort makes a significant impact.

Take the first step today: evaluate your current communication practices, identify areas for improvement, and implement these strategies to elevate your SEO campaigns with Motifo. The result? Happier clients, stronger collaborations, and measurable growth.

Schedule an appointment today to discuss how we can help streamline your client communication strategies and drive outstanding outcomes together.

August 11, 2023Motifo

Proven Strategies to Boost Your Website’s Search Rankings

Search Engine Optimization (SEO) can make or break a website’s success. It doesn’t matter whether you’re just starting with your dream business venture or if you’ve been running an established website for years now; either way, SEO should be a priority for any website owner looking to increase their visibility online and acquire more customers. That said, many people don’t know how to go about properly optimizing their site and improving its search engine rankings – a clear roadblock to the success of your digital presence and all the possibilities that come along with it. Don’t worry though, as this blog post aims to help! Here are some proven strategies you can use today to boost your website’s search engine rankings!

Utilise SEO-friendly URL structures for your website pages

When it comes to building a website, there are many important factors to consider. One of these is the structure of your URLs. Making them SEO-friendly can greatly enhance your website’s visibility on search engines and help attract more traffic. By implementing meaningful keywords into your URL structure, you can optimize the page’s relevance and improve its chances of ranking higher in search results. Not only does this benefit your website’s visibility, but it also makes navigating your site easier for users. In today’s digital world, having a website with strong SEO practices is essential for success.

Research and use targeted keywords throughout the content on your website

In today’s digital age, having a website is crucial to establishing a strong online presence for your brand or business. But simply having a website isn’t enough – you need to make sure that potential customers can find it easily. That’s where targeted keywords come in. By researching the specific keywords that your audience is searching for, you can strategically place them throughout your website’s content to improve your ranking in search results. But it’s important to use them naturally and not overstuff your content, as this can hurt your ranking. So, take the time to do your research and incorporate those keywords in a way that feels organic and helps to boost your online visibility.

Optimize page titles and meta descriptions for better visibility in search results

In a world where the internet reigns supreme, having a strong online presence is essential for any business or individual hoping to succeed. One crucial aspect of a strong online presence is ensuring that your website appears at the top of search engine results when people search for keywords related to your content. One way to achieve this is by optimizing your page titles and meta descriptions – the summaries that appear under your page title in search results. By crafting clear, concise, and compelling titles and descriptions that accurately convey the content of your page, you can improve your website’s visibility and attract more traffic. It may seem like a small detail, but polishing your page titles and meta descriptions can make a big difference in the digital marketplace.

Increase site speed with image optimization and caching techniques

In our world, site speed has become one of the most crucial factors for online success. Slow-loading pages can cause users to quickly lose interest and turn to competitors for a faster experience. Fortunately, there are two effective ways to improve site speed: image optimization and caching techniques. By optimizing images, you can reduce their file size without compromising quality, allowing pages to load faster. Caching, on the other hand, saves a static version of your website, enabling it to load quickly without accessing the server every time. By implementing these simple yet powerful methods, your site can offer a faster, more enjoyable experience for visitors, setting you up for online success.

Utilise internal links to keep users engaged and direct traffic to other pages within your website

Internal links can be a powerful tool in keeping users engaged on your website. By directing them to other pages within your site, you can encourage them to explore more of what you have to offer. This not only increases the amount of time they spend on your site, but it also improves the chances that they’ll find what they’re looking for. Plus, internal linking can help with website navigation and improve the user experience. By creating a connected network of pages within your site, you can build a sense of coherence and structure that makes it easy for users to find their way around. Whether you’re directing traffic to your blog, product pages, or other important areas of your site, internal links can be a great way to keep users engaged and informed.

Create quality content that is relevant to your target audience

In today’s fast-paced digital age, creating quality content that resonates with your target audience has become more important than ever before. To build a successful brand, it’s vital to tailor your messaging so that it speaks directly to the needs and interests of the people you’re trying to reach. Whether you’re crafting a blog post, designing a social media campaign, or producing a video, your aim should be to provide value and establish a meaningful connection with your audience. By taking the time to understand their preferences and pain points, you can create content that not only informs but also entertains and inspires. Remember, quality content is not only about the message itself, it’s also about how effectively you communicate it to your audience. By striving to produce content that is engaging, informative, and relevant, you can build a loyal following and establish yourself as a trusted authority in your industry.

In short, creating an SEO-friendly website is essential for driving organic traffic to your business. The tips outlined above can help you do so in the most effective way, allowing your target audience to easily find and engage with you. Remember that SEO isn’t an overnight fix—it takes consistent effort over some time to see your website reach its full potential. However, if done right, the long-term rewards are invaluable! With that in mind, start optimizing and you’ll soon see greater visibility across search engines. Good luck!

July 21, 2023Motifo

The Ultimate Guide to Mastering SEO: Tips and Tricks

Are you looking for the inside scoop on mastering SEO? You have come to the right place! This comprehensive guide provides essential tips and tricks to help you effectively optimize your website, catch up with industry standards, and stay ahead of competition. By taking advantage of best practices in keyword research, copywriting, and site structure — among other techniques — you can get your webpages ranked higher in search engine results pages (SERPs) and gain more organic traffic. Keep reading to learn all about achieving success through SEO proficiency!

Understand the basics of SEO and how it works

In the digital world, understanding the basics of SEO can make all the difference when it comes to driving traffic to your website or online content. SEO, or search engine optimization, involves optimizing your website to rank higher in search engine results pages, making it easier for people to find you online. By using keywords, backlinks, and other optimization techniques, you can increase your visibility and attract more visitors to your website. But don’t be intimidated if you’re new to SEO – with some fundamental knowledge and a bit of effort, you can master the basics and start reaping the benefits.

Learn to use keywords to optimize your content

In today’s world, where almost everything is digital, having an online presence is essential. Whether you’re a blogger or a business owner, optimizing your website using keywords can help you stand out and attract more traffic. Keywords are the words and phrases that people use to search for something on the internet, and by incorporating them into your content, you increase your chances of being found. With the right keywords, your content can appear at the top of search engines, which means more visibility and more clicks. Learning to use keywords effectively is a valuable skill to have, one that can help you gain an advantage over others in your field. So, don’t wait any longer, start learning how to use keywords and start optimizing your content today!

Research keywords related to your industry and find out which ones are most effective

In today’s digital age, it’s important for every industry to have a strong online presence, and keywords play a vital role in that. As you research the different keywords related to your industry, you’ll discover that some are more effective than others in driving traffic to your website. By analyzing the data, you can narrow down which words and phrases your target audience is using to search for products or services within your industry. Armed with this information, you can create content that is not only relevant and engaging but also optimized for search engines, ultimately increasing your online visibility and attracting more potential customers. So, don’t underestimate the power of effective keywords and start exploring which ones can take your online presence to the next level.

Write quality content that is optimized for search engines

In today’s digital age, creating quality content that is optimized for search engines is essential for businesses and organizations to stand out in the online world. It’s not enough to simply write great content anymore – you also need to make sure that it can be easily found by search engines like Google. By conducting keyword research and incorporating those phrases into your content, you can increase your chances of ranking higher in search engine results pages (SERPs) and driving more traffic to your website. But it’s important to balance optimization with readability and engagement – after all, people are the ones reading your content. So whether you’re writing blog posts, website copy, or social media updates, focus on creating valuable and informative content that both readers and search engines will love.

Use images, videos, and other multimedia content to increase engagement

In today’s digital age, having multimedia content such as images and videos can greatly enhance engagement with your audience. Not only are they visually appealing, but they also provide a different way of conveying information compared to solely written content. Adding a relevant image or video can also catch the attention of those scrolling through social media or browsing your website, encouraging them to stop and read more. This type of content can help to make your message more memorable and shareable, increasing your reach even further. So, if you’re looking for ways to revamp your content strategy and boost engagement, consider incorporating multimedia elements into your next post or webpage.

Monitor your website analytics to understand what works and what doesn’t

In today’s digital age, having a website is crucial for businesses to thrive. However, it’s not just enough to have one; you need to monitor its analytics regularly. Not doing so can leave you in the dark about how your website is doing and what’s working or not. By tracking your website analytics, you can gather valuable insights that can help you make informed decisions to improve your website. You can figure out which pages are popular with your audience and which ones need improvement. You can also track your website’s traffic, bounce rate, and conversion rates, among other metrics, to see how your website is performing overall. In essence, monitoring your website analytics gives you the necessary data to make strategic changes to your website, ensuring that it works optimally, and brings you the results you desire.

SEO is a powerful tool that every business should be leveraging to increase their website’s visibility and rankings on the search engine. Learning the basics of SEO is an important aspect of creating a successful online presence. Understanding how it works, researching keywords related to your industry, creating quality content optimized for search engines, using images and videos, and continuously measuring website analytics will help you properly optimize your website for SEO. Businesses need to stay on top of their SEO game by always including up-to-date information and regularly monitoring analytics so that they can grow and succeed. By doing so, businesses will be able to achieve greater visibility on the web which in turn leads to higher rankings in searches.

April 27, 2017Motifo

SEO The Right Way

SEO is one of the most tricky industries in IT. It really requires a holistic knowledge of how websites are ranked and how to give the website you are ranking the best shot. Doing “SEO the right way” is different for every agency, people have different approaches and methodologies. But they all have similar themes and core aspects, this is making sure you have a strong backlink profile. Your backlink profile is the most important part of ranking your website, you can have links to your website that could be hurting you and you will never know. We are experts at finding this sort of information and the initial changes are usually quite profound. Shown in this video below is the way that most people find easiest to rank.

If you are too scared to get an SEO agency to handle your website then we highly recommend at least trying to implement the basics because it will do wonders for your website. For those that don’t believe in SEO, well they wouldn’t be reading this blog post but they are the ones that are stuck on page 5 in Google getting no traffic or leads on their website and wondering where it all went wrong. Websites which succeed are almost always using some form of SEO to make the process much faster and easier. You can wait for 10 years for your website to get somewhere that we can get it in 1 year. At the end of day you need to ask yourself if SEO is something that you want, and in 3 years time you’ll regret if the answer was no.